BURGER KING

THE KING’S FARM

To help Burger King re-introduce their now 100% real menu to the health conscious Gen Z and Millennial audience, they are going to local farmer’s markets for one day disguised as The King’s Farm. After finishing a meal, the wrapper will reveal that the food is actually from Burger King, with a confirmation on social media later that day to help announce that they will move their service from their shop to their stand during farmer’s market hours to encourage people to support their local community and see Burger King food as free of preservatives, colors and flavors from artificial sources.

PROBLEM

Gen Z and Millennials associate Burger King with fake fast food, even though the entire Burger King menu is now 100% real.

TEAM & ROLE

Brooke Leitner - Art Director, Copywriter, Social Media

Joyce Chin - Art Director, Copywriter, Experiential

Sammi Olinsky - Art Director, Copywriter, Animation

PHASES

THE TRUCK

Burger King will be at local farmer’s markets for one day disguised as The King’s Farm food truck, serving their new 100% real menu.

THE WRAPPER

After finishing a meal from the truck, the wrapper will reveal that the food is actually from Burger King.

THE ANNOUNCEMENT

Later that day, Burger King will reveal that they were The King’s Farm and to continue supporting local communities and 100% real food, they will move their service from the Burger King shop to their stand during farmer’s market hours.